Foodbank


Marketing

What is the foodbank

The food bank is a volunteer organization in the Netherlands that helps families and individuals who live below the poverty line and therefore have no money to buy food. Once a week these people can come and collect a food package that they can use for the rest of the week.

This helps families in need to save more money for other things that are important, such as rent, school for the children, and birthday gifts.

The project

Shame is a big barrier for people with financial problems and as a result there are too many people in the Netherlands who are eligible for help from the food bank, but who do not ask for help.

With our products we want to create recognition and awareness for the food bank, hopefully reducing the shame of asking for help.

We want to let people know that it is normal to ask for help and that it can happen to anyone.